I've had a positive experience with Merrill Lynch for my Roth IRA. Their platform is quite user-friendly, even for beginners, with intuitive navigation and plenty of educational resources to encourage you understand your investment options. They offer a wide variety of investment choices, which allows you to diversify your portfolio according to your risk tolerance and financial goals.
As for fees, they're pretty standard compared to other major brokers but make sure to review their fee structure on their website to ensure it fits within your budget. Regarding customer service, I’ve found them responsive and knowledgeable whenever I needed assistance. Overall, Merrill Lynch has been a reliable choice for managing my Roth IRA investments.