To start incorporating ESG criteria, you might consider ESG-focused mutual funds or ETFs, as they screen companies based on these factors. Many investors look for firms with strong sustainability practices and equitable governance. ESG investments often perform comparably to traditional ones, with some research suggesting they might even offer better risk management benefits. Tools like ESG ratings from firms like MSCI or Sustainalytics can help assess impact beyond financial returns. Keep an eye on long-term performance, and remember that due diligence is key in evaluating these investments.