Investing in BMW stock can be intriguing, especially given their strategic moves in the electric vehicle market with models like the iX and i4. BMW is a well-established brand with solid financials, but it's crucial to compare it with other car manufacturers like Tesla, which may have a different growth trajectory. As for long-term investment, BMW's commitment to electrification is promising, though the market is highly competitive. Consider their EV plans and compare financials against peers before making a decision. What attracts you most to BMW—brand legacy or their push into electrification?